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About Us
About The W.Edge Collective
The W.Edge Collective was created to solve a problem many small and midsize businesses face: They’re growing fast—but their leadership capacity isn’t. Full-time executives are expensive. Generalists can’t keep up. And business owners are left juggling high-stakes decisions without the support of true experts.
We’re changing that.
W.Edge is a collective of fractional executives—leaders who bring decades of experience in HR, Marketing, Finance, Operations, and Technology. Together, we help businesses cultivate structure and momentum so growth becomes intentional, sustainable, and scalable.
Our approach is simple: Right expertise. Right time. Real results.
Our Mission & Vision
Our Mission
To provide flexible, high-impact executive leadership that empowers growing businesses to operate with clarity, efficiency, and strategic direction.
Our Vision
A business landscape where expert leadership is no longer a luxury but an accessible advantage for every organization ready to grow.
Our Values
Real Expertise—Practical, battle-tested leadership.
Real Partnership—A collaborative approach rooted in trust.
Real Impact—Measurable outcomes, not theoretical strategy.
Real Alignment—Leaders who integrate seamlessly with your team.
Our Team
D.Anne Gunia
Fractional Chief Information Officer (CIO)
Cybersecurity & Technology Leader at CyberVenger LLC
D.Anne ensures your technology, automation, and data infrastructure support—not stall—your growth.
Amber Powers
Fractional Chief Operating Officer (COO)
Founder of PowersPeak Consulting
Amber streamlines operations, builds systems, and creates organizational efficiency for businesses preparing to scale smoothly. Amber is a fractional COO who has spent 20 years solving operational bottlenecks like manual workarounds, dirty data, and stalled projects. She turns strategic goals into actionable processes, streamlines workflows, and improves cross-functional teams. Executives call Amber when they are burnt out from trying to keep up with growth but want a better solution than just hiring more people or spending more on technology.
Julianne Prizant
Fractional Chief Human Resources Officer (CHRO)
Founder of OptiPeople Resources
Juli specializes in people strategy, culture-building, HR structure, and leadership development that strengthen and align your workforce.
Jessica Roubitchek
Fractional Chief Marketing Officer (CMO)
Jessica brings brand clarity, marketing strategy, and measurable growth execution to organizations ready to elevate their impact. Jessica partners with businesses through a fractional CMO strategy, coaching, and digital solutions, developing visibility, credibility, and client‑attraction systems that align with each business’s goals, capacity, and stage.
Annette C. Welsh-Kastener
Fractional Chief Financial Officer (CFO)
Annette Kastener provides fractional CFO and accounting leadership for real estate investment funds and service-based companies, drawing on decades of executive experience to strengthen financial reporting, controls, and strategic decision-making.